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Beverages

Agriculture

+4

The Gourd Is for the Pope. The Can Is for the Market.

Nov 8, 2026

•

9 min read

The Gourd Is for the Pope. The Can Is for the Market.

Pope Leo XIV received a mate in Uruguay. In southern Brazil the same leaf is law, heritage and ritual. In Europe it increasingly sells in a can, and the can has to pass the laboratory first.

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